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To get more customers, your business needs to be found where they’re looking for you. And that means you need to be found on the internet. People are searching locally for a business like yours every day.
If you’re still running a Yellow Pages ad, or have an ad running in a local paper directory, you’ll probably find these aren’t as effective as they used to be.
To get effective exposure to your business, you need to understand that the way people look for businesses has changed.
And even now, it’s changing and evolving still. Now, as well as people ‘GOOGLING’ everything from local dentists, to tax agents to mechanics and plumbers on their home computers, the widespread ownership of smartphones now means that your potential customers are searching for your contact details from their phones and tablets.
INTERESTING FACT : Did you know that 3 times more smartphones are registered each day than there are babies born in the world!!
We just don’t leave home without our keys, our wallets and our phones. And before we know it, our phones will BE our new wallets!! 2016 has seen the introduction of ‘Apple PAY’, which will drive payments by swiping your iPhone across and EFTPOS terminal
So, the trick is to use and leverage this technology to make sure you get more business.
It’s actually pretty straight forward, but to make it work effectively and give you a competitive edge, your digital marketing should connect your:
- website (that is also ‘responsive’ for mobile and has local SEO)
- your video marketing (youtube and now Facebook Live)
your social media
- your Google ‘My Business’ page
The good news is that a professional digital marketing service like Perth Local Marketing does this for businesses every day of the week, so we can make it easy for you and then – if you prefer – hand it over so you can easily manage your content when you need to.
Call Glenn Heaton now on 0408 462 994 to have a completely no-obligation chat about your business and how you can get more customers.